How Much Does a VPN Cost? 2024 VPN Price Comparison (2024)

The cost of a VPN can range widely – from free services to premium plans that can set you back between $3 to $10 per month. While the question “how much does a VPN cost?” seems straightforward, the answer is anything but. Just like with any technology service, you get what you pay for.

In this guide, we will delve deep into the economics of VPNs, breaking down the various pricing models you are likely to encounter, the key elements that influence pricing, as well as the factors to keep in mind when choosing a service.

How Much Does a VPN Cost? VPN Pricing Comparison

Take a look at the prices of the 15 most popular VPNs below:

For those looking to make big savings, remember that committing to longer subscription plans often means significant discounts. In fact, with some VPN providers, locking into a two-year (or even longer) deal can translate to savings of up to 80%.

Furthermore, if you are eyeing a premium VPN service, waiting for Black Friday or Cyber Monday deals might be a wise move to take advantage of substantial discounts. Premium VPNs also frequently offer risk-free trials or money-back guarantees, letting you explore the service without spending anything.

However, be wary of free VPNs as they typically compromise on privacy and even sell your data to advertisers. Additionally, free options might struggle to navigate geo-restrictions and often fall short in terms of performance.

While it is tempting to equate higher prices with superior quality, this is not always the case in the world of VPNs. For example, a costly VPN might only have servers in 30 countries, but a budget-friendly one might cover 60.

What Factors Influence VPN Pricing?

Here are some factors that influence VPN pricing:

1. Duration of Commitment

The length of the subscription plays a pivotal role in determining the monthly cost. For instance, NordVPN’s one-month plan might set you back $12.99, but when you spread that out over a two-year commitment, the monthly rate plummets to just $3.79. This steep decrease in monthly pricing reflects providers’ desire to secure long-term subscribers.

2. Server Infrastructure

The extent and quality of a VPN’s server network can significantly influence its price point. Operating and maintaining a vast network of servers is an expensive endeavor, and VPNs with extensive self-owned servers tend to be pricier. Moreover, VPNs that offer faster connections, essential for streaming or torrenting, typically come with a higher price tag.

3. Added Features

Comprehensive VPN services come packed with an array of extra perks. Features like dedicated IP addresses or port forwarding typically incur additional costs and are not a part of the basic subscription. However, features like a kill switch, DNS leak protection, split tunneling, and obfuscation are often bundled in the core package.

4. Privacy Policy

A VPN’s dedication to user privacy can influence its cost. The gold standard here is a no-logs policy, which ensures that user activities are not recorded or sold. While some lower-priced (or even free) VPNs might compromise on this to subsidize costs, the best ones often undergo independent audits to validate their no-logs claims. This transparency assurance, though essential, can drive up costs.

5. Security Level

A VPN’s price can reflect the strength and sophistication of its security measures. At the heart of this is encryption: the method by which data is secured as it is funneled through the VPN. AES-256-bit encryption, for instance, is a top-tier standard you should be looking for in a VPN.

6. Performance and Speed

High-quality VPNs invest in technology to provide fast, uninterrupted connections. For instance, ExpressVPN has developed its unique Lightway protocol, ensuring rapid connection speeds. Similarly, PureVPN invested in upgrading its server infrastructure to 20 Gbps. Such innovations and optimizations can understandably affect a VPN’s pricing.

7. Simultaneous Connections

The pricing of a VPN is also influenced by the number of simultaneous connections it allows. As the permitted connections increase, the provider’s resources and infrastructure costs grow to accommodate the added load. Therefore, a higher number of concurrent connections generally results in higher pricing tiers to support the increased demand.

Types of VPN Pricing Models

When diving into the world of VPNs, you will notice three primary pricing structures:

1. Free-of-Cost

While it is enticing to opt for free VPNs, proceed with caution. The no-cost nature of these services often comes with a catch. Many free VPNs generate revenue by tracking and selling user data, leading to a barrage of unsolicited advertisem*nts. Worse yet, some could be decoys set up by cybercriminals, exposing users to malware and spyware.

In terms of experience, free VPNs tend to provide subpar performance due to limited server infrastructures. This means streaming might be a buffering nightmare, and even mundane tasks like accessing emails could become tedious. Hotspot Shield and Betternet are good examples of a free VPN.

Therefore, you should consider investing in a reasonably-priced premium VPN, leveraging their free trials or money-back guarantees to find the best fit.

2. Subscription-Based

In the VPN market, most services use a subscription-based model. You pick a plan and pay a monthly fee. Usually, the longer you commit to the service, the less you pay each month. So, while one-month plans can be expensive, signing up for a year or more often makes it cheaper per month.

Beyond savings, a longer subscription offers stability in a rapidly-evolving VPN landscape. With tech improvements and feature rollouts, prices might rise. Locking in early can hedge against future price hikes. ExpressVPN and VyprVPN are examples of VPNs that follow a subscription-based pricing mode.

3. Tiered-Based

Emerging recently in the VPN sphere, tier-based pricing tailors the experience to your needs. The foundational layers cover essentials, while pricier tiers stack on additional perks. This model’s flexibility ensures users only pay for what they truly need.

For instance, Surfshark’s premium tier bundles in tools ranging from an antivirus to a private search engine. PureVPN’s enhanced package includes features like a password manager, file encrypter, and digital privacy auditor.

Is it Worth Paying for a VPN?

Yes. Investing in a premium VPN provides a layer of defense against various cyber threats. Free VPNs may be appealing, but they often fall short in terms of bandwidth, server locations, and, most crucially, privacy guarantees. Paid VPNs provide faster speeds, global server networks, and a robust commitment to user privacy backed by strict no-log policies.

Moreover, with the growing prevalence of geo-restricted content, a reliable VPN grants you digital freedom, allowing you to access content from around the globe seamlessly. Thus, when weighing the benefits against the cost, a premium VPN emerges as an invaluable asset for any internet user.

Related Read: Is a VPN Worth It and Should You Pay for One?

How to Choose a VPN

Picking the ideal VPN tailored to your budget can be a bit of a puzzle. To ease this process, we have created a VPN selection guide to point you in the right direction. Here are some important factors to keep in mind as you make your choice:

• Supported protocols
• Cross-platform compatibility
• Number of servers and locations
• Simultaneous connections
• Unlimited bandwidth
• Connection speeds
• Payment methods
• Money-back guarantee
• 24/7 customer support
• Advanced features
• Privacy-friendly jurisdiction
• Strict no-logs policy
• User-friendly interface

Frequently Asked Questions

Is there a free VPN?

Yes, there are free VPN services available, but they often come with limitations such as data caps, slower speeds, and fewer server options. Free VPNs may also have less stringent privacy policies and could monetize your data by showing ads or even selling your information.

What is the most trustworthy VPN?

The most trustworthy VPNs are those with a strong reputation for privacy, security, and transparency. Look for VPNs with no-logs policies verified by independent audits, robust encryption standards, and positive user reviews.

Do you really need to pay for a VPN?

While free VPNs are available, paying for a VPN often provides significant advantages in terms of speed, security, server choices, and customer support. Paid VPNs also tend to have stricter privacy policies and are less likely to monetize your data.

What is the best price for a VPN?

The best price for a VPN can vary widely depending on the service quality and the length of the subscription. Always consider the VPN’s features, privacy policy, and user reviews when evaluating its price.

How do I buy a VPN?

Just follow these simple steps to buy a VPN:

1. Go to your desired VPN provider’s website.
2. Select your plan.
3. Enter your payment details to complete the purchase.

What is the average cost of a VPN?

The average cost of a VPN typically ranges from $3 to $10 per month, depending on the subscription length and features offered. Longer-term plans usually offer the best value.

Why are VPNs so expensive?

VPNs might seem pricey at first glance, but in reality, they are not. The perceived cost comes from the extensive infrastructure and advanced features they provide.

Maintaining a vast network of global servers, ensuring top-notch encryption, and regularly updating software for security and performance all incur expenses.

When you consider the comprehensive protection and online freedom they offer, VPNs actually provide significant value for their cost.

How can I save money on a VPN?

Here are a few strategies to save money on a VPN:

• Long-Term Subscriptions: Many VPN providers offer significant discounts for longer-term plans. Opting for a yearly or even a two-year subscription can drastically reduce the monthly cost compared to paying month-to-month.

• Promotional Sales: Wait for major sales events like Black Friday, Cyber Monday, or annual company anniversaries. VPN services often provide substantial discounts during these times.

• Bundle Deals: Some VPN providers offer bundle packages that include other services, such as antivirus software or password managers. Purchasing these bundles can be more economical than getting each service separately.

Related Read: How to Save Money with a VPN in 2024