Jeff Hoffman on LinkedIn: #nacda2024 #cavindertwins #nil #collegeathletics #sportsmarketing… (2024)

To one of the best in adland, a long time friend and partner in agency crime. Cheers 🥂 to Kat and EP.

5

ESM clients Haley Cavinder and Hanna Cavinder, The Cavinder Twins are investing in Slate Milk and have joined the brand as ambassadors. It’s their first major deal since announcing their return to the University of Miami. Co-founder Manny Lubin stated “Haley and Hanna have done a remarkable job of becoming trailblazers in the new NIL partnership culture that we live in. They’re hard-working, smart, and we think embody the gritty and underdog mentality we appreciate here at Slate.” "The Cavinder Twins will leverage their substantial social media following to promote Slate Milk's products, sharing their passion for health and fitness with their audience". said Alexi Hecht, one of Haley and Hanna's agents from firm ESM. "This partnership reflects Slate's commitment to inspiring and empowering individuals to achieve their best selves through proper nutrition."Partnerships like this only come to fruition with incredible ideation and thought-provoking deal procurement. Led by ESM Exec Dir of Marketing Alexi Hecht and always kept on legal point via Darren Heitner Legal, its sure to bring a clean slate to athlete marketing. Pete Nakos Alexi Hecht #sportsmarketing #NIL https://lnkd.in/gSKPpdDi

183

7 Comments

Hustle. To proceed or move rapidly toward a goal. The Cavinder Twins Haley Cavinder & Hanna Cavinder on the horizon of another game changing partnership. These two incredible entrepreneurs epitomize the power of leveraging your NIL in a focused and purposeful way to attain your goals. As they look to close out their final year of eligibility at the University of Miami together they have their sights clearly set on the fitness and nutrition categories. Driving substantial brand awareness, consideration and purchase for their partners.This latest bts is a tease on these worlds colliding in what will be another step towards their unified goals. #thisisesm Alexi Hecht Sports Business Journal On3 Kristi Dosh Front Office Sports #sportsmarketing #hustleFor info on partnerships with Haley and Hanna email alexi@thisisesm.com

19

3 Comments

Elite meets elite. As Hyatt Hotels Corporation and ESM client Jalin Hyatt, WR for the New York Football Giants continue to express the value in athlete partnerships to drive consideration and trial to new and varied audiences. In a multi-content series, Jalin and Hyatt express the value of being a Hyatt Globalist.According to a recent survey from Experian some 68 percent of consumers will spend the same or more this season compared to the past season in travel. Furthermore, 1 in 5 fans would take on an additional $5,000 in debt if it meant a world title and a trip to the Super Bowl for their team. Hyatt will be waiting.Looks like Hyatt Hotels Corporation and Zeno Group PR are on the ball again. Christian Blatner Rick Rhodes #thisisesm #sportsmarketing Sports Business JournalBusiness Insider Kristi Dosh

23

1 Comment

The NFL Draft is a momentous occasion where dreams are realized and futures are shaped. It's an event that brings together talent, ambition, and opportunity like no other.Cheers to these incredible rookies, including our first round picks, Brock Bowers at #13 pick to the Las Vegas Raiders, Xavier Legette at #32 to Carolina Panthers, Ladd McConkey in the top of the 2nd round at #34 overall to the Los Angeles Chargers and Jaylen Wright, from University of Tennessee, Knoxville selected #120 to Miami Dolphins and Hard Rock Stadium. And so much appreciation for our partners along the way TCL, Buffalo Wild Wings Mike X. Giangreco, ZOA Energy, John Galloway, Melanie Hellenga, Hoffman Financial Group (Alpharetta, GA), Raising Cane's Chicken Fingers Iovate Jake DuhaimeESM 📈

47

1 Comment

Just a "Hardworking dude, who doesn't say too much and never complained", Brock Bowers when asked how he wants to be remembered playing college football at The University of Georgia. Cheers to being 2x National Champion and a 3x All-American and of course being the #13 overall pick in the 2024 National Football League (NFL) Draft. The Las Vegas Raiders got a legend in the making. Goes right along with his partnership with Hoffman Financial Group (Alpharetta, GA) where he can build a dynasty there as well. Chris Hoffman Miles Smith Chaise Belt #thisisesm #NIL #sportsmarketing

16

When worlds collide it's a smashing success. Great to be back working with some old friends at John Deere & Racepoint Global in conjunction with our incredible ESM talent and (USTA) United States Tennis Association #3 ranked player Anna Frey. As the series continues in this collaboration, Anna is helping find the perfect Chief Tractor Officer for San Francisco 49ers QB Brock Purdy. More to come... Alexi Hecht Anna Halstead Philip Chadwick Racepoint Global green 🎾 🚜

20

2 Comments

ESM clients Haley Cavinder and Hanna Cavinder, the most experienced talent to play in the NIL era, headlined a NIL Roundtable on Capitol Hill. Their unique perspective and firsthand experience of the benefits of NIL make their insights invaluable. #NIL #CapitolHill #ESMclients

36

1 Comment